What are Demographics?
Demographics are the physical characteristics of a population such as age, sex, marital status, family size, education, geographic location, and occupation.
Demographic data is available from many sources including both government agencies and private commercial sources. One of the primary sources is the government agency called the United States Census Bureau. Every ten years the bureau conducts the census of the American population. The most recent one was the year 2010.
Every household answers a number of basic questions on their numbers, sex, relationship, race, tenure, rent and or value of their home. Some households are selected to fill out longer forms that include more detailed questions such as their ancestry, occupation, income, education, expenditures and more.
Demographic Search Databases
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MRI Simmons Insights This link opens in a new windowMRI Simmons Insights is a profiling system providing results of national probability samples of U.S. consumers' buying habits and preferences for specific consumer goods. Includes demographic characteristics and media audiences.
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Facts from CensusQuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.
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Census of Retail TradeThe Advance Monthly and Monthly Retail Trade Surveys (MARTS and MRTS), the Annual Retail Trade Survey (ARTS), and the Quarterly E-Commerce Report work together to produce the most comprehensive data available on retail economic activity in the United States.
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Consumer Expenditure SurveyIdentifies the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers characteristics).
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U.S. Bureau of Labor StatisticsSeveral programs at the Bureau of Labor Statistics make significant amounts of data available for specific demographic categories. Demographic categories used by BLS include sex, age, race, and ethnic origin.
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GlobalEdgeAssembles a collection of tools and games that will allow you to compare countries on a variety of statistical indicators, rank coutries based on these indicators, and test your knowledge of country capitals from around the world.
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U S A FactsUSAFacts is a non-partisan civic initiative founded by former Microsoft CEO Steve Ballmer that provides citizens with a data-driven portrait of our government's finances, outcomes, and the US population. We have no political agenda or commercial motive. We provide this information as a free public service and are committed to maintaining and expanding it in the future.
Demographic Resources
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Best customers : demographics of consumer demand by
Call Number: ebookIncludes analyses of spending trends before (2000 to 2006) and after (2006 to 2012) the Great Recession, product by product. -
Community sourcebook of county demographics.
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Call Number: YOUNG REF HA203 .S65Demographics, marketing, and income data are arranged by country. Data are relevant for analysis of sales territories and advertising audience, site prospects for capital expansion, and potential consumer markets. -
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Market Share ReporterCall Number: Young HF 5410 .M37ISBN: 1052-9578Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry.