Guides: Old Marketing: MKT 201 Global Environment of Business

Textbook for MKT200

International Business by S. Tamer Cavusgil; Gary Knight; John Riesenberger
Call Number: YOUNG RESERVES MKT 201

ISBN: 9780134324838

Case Studies Search

Nexis Uni
Nexis Uni (formerly called LexisNexis Academic) provides full-text access to over 15,000 national and international news sources, business news, the Company Dossier, legal news and law review articles, It contains legal sources including Federal and State court cases, federal and state laws and regulations and access to Shepard's Citations service.
Business Source Premier

Business Source Premier is the industry’s most used business research database, providing full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. This database is updated daily on EBSCOhost.
- Basic Search: Preform a basic search by entering keywords into the search bar then clicking on the green "SEARCH" button.
- Advanced Search: Click on the blue "Advanced Search" link below the search bar to add filters and multiple keywords before you begin searching.
- Boolean Logic & Filters: All EBCSO hosted databases allow you to narrow and expand your search using Boolean operators and filters. Access them in the advanced search option or on the left side of the results screen.
- Citation Tool: Access the citation tool by clicking on the title of an article or record, click on the file icon labeled "Cite" located in the "Tools" bar, then select the correct citation style from the dropdown menu.
- Saving Records: All saving options can be seen by clicking on the title of an article, viewing the detailed record, then looking at the righthand bar labeled "Tools." EBSCO allows users to print, save PDFs, email articles and create permanent links to the record.
ABI/Inform Complete
Premier world-wide business periodicals for information on advertising, marketing, economics, human resources, finance, taxation, computers, and more with nearly half full-text. Also, information on 60,000+ companies.

Specific Periodicals Suggested by your Professor!

The library subscribes to many of the newspapers, magazine and scholarly journals that you need to succeed! These are some of the specific titles that your professor suggests, but please check with your friendly librarian if you are looking for another title!