Media Searching & Databases
-
MondoTimesThis site provides information on the largest U.S. media companies, focusing on helping users determine which media outlets owns what other firms, and what media properties.
-
NewslinkProvides worldwide links to all types of media services including: newspapers, TV, radio, and magazines.
-
ClickZNetOne of the largest resources of interactive marketing news, information, commentary advice, opinion, research and reference in the world
-
Marketing ChartsThis site provides access to a collection of about 2,500 charts and data files related to marketing, with a special focus on marketing in the media industry.
Media Resources
-
Marketing & Media Decisions by
Call Number: ejournal -
Gale Business Insights Handbooks of Social Media Marketing
by
Call Number: YOUNG HF5415.1265 G34 2013ISBN: 1414499310Focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Examines such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more. -
Perspectives on Social Media Marketing
by
Call Number: eBookISBN: 1435456521Discusses what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
