What are Psychographics?
Psychographics refers to the study of lifestyles of consumers and how this relates to consumer behavior.
Psychographics is "the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research."
Psychographics Databases & Searching
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MRI Simmons Insights This link opens in a new windowMRI Simmons Insights is a profiling system providing results of national probability samples of U.S. consumers' buying habits and preferences for specific consumer goods. Includes demographic characteristics and media audiences.
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PsycInfo This link opens in a new window
This database is the APA's renowned resource for abstracts of scholarly journal articles, book chapters, books and dissertations. PsycINFO is the largest resource devoted to peer-reviewed literature in behavioral science and mental health, with ninety-nine percent of the covered material peer-reviewed. Topics included are Pharmacology, Psychiatry, Business, Education, and Law. Currently indexes over 2,500 journals. Articles for which full-text is not available can be ordered via interlibrary loan.
