Brand Reviews
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GlobalData
GlobalData's Explorer is a comprehensive database including cross-sector and market data such as sector activity indicators and global ads, expert analysis, thematic research, business fundamentals, and alternative data such as tenders, job analytics. GD Explorer meets the needs of multiple disciplines and departments with cross sector coverage.
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Business Source Premier This link opens in a new windowBusiness Source Premier also includes some specialized reports, such as SWOT reports and consumer analysis.Use keywords such as a brand name, product category, and the broader relevant industry, paired with terms such as brand equity, brand parity, market share, market position, resonance, trends, strengths, weaknesses, challenges, opportunities, threats, SWOT, innovation, growth, consumers, etc.to retrieve research articles and reports to fill your special information need.
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ABI/Inform Complete This link opens in a new windowPremier world-wide business periodicals for information on advertising, marketing, economics, human resources, finance, taxation, computers, and more with nearly half full-text. Also, information on 60,000+ companies.
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IBISWorld This link opens in a new windowComprehensive, astute and easy to digest, IBISWorld's industry research reports offer the very latest content on every U.S. industry. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.
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Consumer Product Safety CommissionThis is a database of product recalls by product, company and subject categories chronologically back to 1973.
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MRI Simmons Insights This link opens in a new windowMRI Simmons Insights is a profiling system providing results of national probability samples of U.S. consumers' buying habits and preferences for specific consumer goods. Includes demographic characteristics and media audiences.
Brand Resources
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Market share reporter. by
Call Number: YOUNG REF HF5410 .M37Provides a compilation of market share information on companies, products/brands and services. Arranged by products & brands, companies & industries. -
Corporate Branding by
Call Number: YOUNG HF5415 C6547 2015ISBN: 9780415721110Corporate Branding: Areas, Arenas and Approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes